Winner of Best British Film 2019 at the London Surf Film Festival, FLUX is a lo-fi experimental short that asks questions on the state of surfing today...An Olympic sport? Counter-culture movement? Spiritual release? Commune with nature? Marketeers dream? Whatever it is? The disparate strands of surfing are evolving and in flux.
A surf film without surfing, FLUX contrasts the pure stoke and optimism of todays’ young surfers with the less than idyllic reality of surfing in Europe.
FLUX plays with representation and narrative to subvert the norms of surf photography and comment on the clashes within surfing. The film explores corporate v counteculture, sport v spiritual and the environmental responsibility of surfing.
John John Florence
Cargo Collective 2017 — Frogtown, Los Angeles